Coaches, creatives, consultants, quick question…
Want some amazing copy for your website?
(currently not amazing)
“Susan isn't just 'someone'. She's the one to go to for sparkling copy, for storytelling that sells”
Lindy Alexander
“When I receive a lead from our website, I thank Susan for the relatable copy that continually draws people in to engage with us.”
Ian Ward
“Susan is genius at tiny, 2-minute tweaks that get you more conversions. She’s crafty AF on the page!”
Laura Belgray
I’ve helped million and billion-dollar brands get rich with website copy.
(I can help you, too.)
“Ugh, this is so not me”, you think every time you open your website.
The entire thing is frozen in 2019, showcasing services you no longer offer, using language that makes you cringe, and highlighting work that no longer represents where you're headed.
You've evolved. Your expertise has deepened. The way you work has completely transformed.
But your website? It's still introducing you as the person you were five years ago.
So when opportunities come knocking (the kind you've actually been working toward), there's this sinking feeling.
Because you know what happens next: they Google you, land on that site, and make a decision about you based on a version of yourself that no longer exists.
That old website isn’t just cringey, it’s sabotaging your business.
It’s why, despite all your expertise, you’re still:
→ Undercharging because your site doesn't position you as premium
→ Saying yes to misaligned clients because you can't attract the right ones
→ Losing prospects to competitors with more credible web presence (even if you're better)
→ Wasting time manually answering the same questions your website should handle
You're the real deal, time to show up like it…
You’re not some newbie fumbling in the dark. You know your stuff.
You’ve got the kind of skills that turn clients into raving fans, the kind that should have you kicking back on a Tuesday afternoon, glass of wine in hand, knowing your business funds the life you actually want.
But your website is underselling you.
And every day you wait is another day you're turning down opportunities, undercharging, and saying yes to work that drains you.
So let's fix it. Not someday. Now.
No more excuses
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You’ve been doing brilliant work behind the scenes, but a polished, public-facing site? That feels… terrifying.
Cue the whisper: Am I really that good? Do I deserve to show up like this?
Repeat after me: Hiding your value doesn’t serve your future clients. And it’s not doing your bank account any favours either.
A clear, confident website is not showing off. It’s showing up for the people who need your help.
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You’d rather let your work speak for itself. Marketing feels fake. Forced. Maybe even a little gross.
But here’s the thing: good copy doesn’t make you sound like an arrogant wanker. It makes you easy to understand.
The right people feel seen in your words, clear about what you offer, and then they feel confident reaching out.
I’m a ninja at sounding exactly like you. So unless you’re a wanker, you won’t sound like one.
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Here's the thing: it's not actually about finding the time. If it were, you would have done it by now.
The real problem? You can't see your own business clearly enough to write about it.
Not because you're not smart enough or a bad writer… but because you're too close to it.
When you sit down to write, everything feels equally important. You don't know what to lead with, what to cut, or how to explain what you do without either oversimplifying or overcomplicating it.
You second-guess every headline. You rewrite the same paragraph five times. You stare at a blank page wondering how to capture years of expertise in a way that actually makes someone want to work with you.
That's where I come in.
I've been writing websites for million and billion-dollar companies for 15 years. I know how to take what's in your head (all that expertise, all those pivots, all the nuance of what you actually do) and turn it into clear, compelling copy that gets you sales.
If you’re putting off investing in a website that actually does you justice, it’s not because you can’t handle bigger clients, $50k projects, or the next level.
It’s because a small part of you is still tugging at your sleeve, whispering…
Your business deserves an A-lister copywriter
"There's always that voice that says, "But I can do this myself, right?" Not only do I lack Susan's amazing skill, the page would have taken many, many extra hours. This was a fantastic investment, giving me back both time and peace of mind."
Jane Carter, Coach
"After a few poor past experiences with copywriters, it was a refreshing change to work with Susan. It was fun, easy, and efficient. I’ll be back!"
Dan Arnold, False Grip